Pledge 1% CEO Equity Playbook

The new Pledge 1% CEO Equity Playbook was designed in collaboration with top CEOs and thought leaders to help companies of all sizes pledge equity. 

Pledging equity is valuable for startups who are interested in giving back, but have yet to see profit. Download the Playbook and pledge equity today to secure your company’s impact tomorrow.  For investors, download the Playbook and learn how you can support an equity pledge for your portfolio companies.

Learn how you can leverage your equity to be a force for good!

Today’s issues will not be resolved by governments and nonprofits alone. The companies who set aside equity for philanthropy pre-liquidity have been able to fund efforts around COVID-19 relief, social justice, economic development, and other pressing issues. Download the Playbook to learn more.

The Playbook includes:


Equity Donation Models for founder and corporate stock


Case Studies from Twilio, Atlassian, Lookout, Crunchbase, and Pluralsight


Strategies for approaching your board and executing your pledge


And more!

The CEO Equity Playbook

Strategies, models and case-studies for CEOs and Founders

The Companion Guide to the CEO Equity Playbook

Tools and templates for CFOs and GCs*

*We recommend reading The CEO Equity Playbook first for context, prior to delving into The Companion Guide.